Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. Thae iMac is not just the or translucence or the shape of the shell. The essence of the iMac is to be the finest possible comsumer computer in which each element plays together.
Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper. It’s really how it works.
A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.
– Steve Jobs