Complexity is your enemy. Any fool can make something complicated. It is hard to keep things simple. 874
A generation ago, the image was that you had to tramp everyone else down to succeed -but I don’t believe that makes a good business sense. If you’re the kind of person that jumps down the throat of people, you’re not going to be successful. 758
Once again, I was the captain of my ship & master of my fate, I believe in myself. I believe in the hands that work, in the brains that think, & in the hearts that love. 766
The companies that look after their people are the companies that do really well. I’m sure we’d like a few other attributes, but that would be the most important one. 1.03K
Hiving the personality of caring about people is important. You can’t be a good leader unless you generally like people. That is how you bring out the best of them. 873
I’ve had to create companies that I believe in 100%. These are companies I feel will make a genuine difference. Then I have to be willing to find the time myself to talk about them, promote them and market them. I don’t want to spend my life doing something that I’m not proud of. 718
Every business, like a painting, operates according to its own rules. There are many ways to run a successful company. What works once may never work again. What everyone tells you never to do may just work ,once. 973
Because I don’t see Virgin as a company but as a way of life and I fully enjoy it, I don’t think I’ll ever retire. 974
I can honestly say that I have never gone into any business purely to make money. If that is the sole motive, then I believe you are better off not doing it. 1.32K
Good brands reflect the histories of the time and the group of people that made them. They can not be copied. They can not be recycled. 745
First of all, if you’re setting up a new company, you want to try to find a brand that can work on a global basis. 976
All you have in life is your reputation: You may be very rich, but if you lose your good name, then you’ll never be happy. The thought will always lurk at the back of your mind that people don’t trust you. I had never really focused on what a good name meant before, but that night in prison made me understand. 2.64K
