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Home Art Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Polly, August 15, 2013

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Tags : William Bernbach

Art is anything you can get away with.

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I’m enamored with the art world. Anytime you look at anything that’s considered artistic, there’s a commercial world around it: the ballet, opera, any kind of music. It can’t exist without it.

Polly

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