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Home Art Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Polly, August 15, 2013

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Tags : William Bernbach

Art is anything you can get away with.

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I’m enamored with the art world. Anytime you look at anything that’s considered artistic, there’s a commercial world around it: the ballet, opera, any kind of music. It can’t exist without it.

Polly

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Film will only became an art when its materials are as inexpensive as pencil and paper.

Film will only became an art when its materials are as inexpensive as pencil and paper.

I’m very much into the costuming of any character that I portray and it’s one of the great things about making movies. It’s a collaborative art form so you get all these artists who are looking specifically about for this instance your character’s costume and what that might tell about your character.

I’m very much into the costuming of any character that I portray and it’s one of the great things about making movies. It’s a collaborative art form so you get all these artists who are looking specifically about for this instance your character’s costume and what that might tell about your character.

The artist must create a spark before he can make a fire and before art is born, the artist must be ready to be consumed by the fire of his own creation.

The artist must create a spark before he can make a fire and before art is born, the artist must be ready to be consumed by the fire of his own creation.

It is no great art to say something briefly when, like Tacitus, one has something to say; when one has nothing to say, however, and none the less writes a whole book and makes truth into a liar – that I call an achievement.

It is no great art to say something briefly when, like Tacitus, one has something to say; when one has nothing to say, however, and none the less writes a whole book and makes truth into a liar – that I call an achievement.

Life beats down and crushes the soul and art reminds you that you have one.

Life beats down and crushes the soul and art reminds you that you have one.

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