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Home Art Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Polly, August 15, 2013

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Tags : William Bernbach

Art is anything you can get away with.

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I’m enamored with the art world. Anytime you look at anything that’s considered artistic, there’s a commercial world around it: the ballet, opera, any kind of music. It can’t exist without it.

Polly

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Many art-worlders have an if-you-say-so approach to art: Everyone is so scared of missing out on the next hot artist that it’s never clear whether people are liking work because they like it or because other people do. Everyone is keeping up with the Joneses, and there are more Joneses than ever.

Many art-worlders have an if-you-say-so approach to art: Everyone is so scared of missing out on the next hot artist that it’s never clear whether people are liking work because they like it or because other people do. Everyone is keeping up with the Joneses, and there are more Joneses than ever.

In our film profession you may have Gable’s looks, Tracy’s art, Marlene’s legs or Liz’s violet eyes, but they don’t mean a thing without that swinging thing called courage.

In our film profession you may have Gable’s looks, Tracy’s art, Marlene’s legs or Liz’s violet eyes, but they don’t mean a thing without that swinging thing called courage.

Simplicity is the final achievement. After one has played a vast quantity of notes and more notes, it is simplicity that emerges as the crowning reward of art.

Simplicity is the final achievement. After one has played a vast quantity of notes and more notes, it is simplicity that emerges as the crowning reward of art.

The art challenges the technology, and the technology inspires the art.

The art challenges the technology, and the technology inspires the art.

The reason the art world doesn’t respond to Kinkade is because none – not one – of his ideas about subject-matter, surface, color, composition, touch, scale, form, or skill is remotely original. They’re all cliche and already told.

The reason the art world doesn’t respond to Kinkade is because none – not one – of his ideas about subject-matter, surface, color, composition, touch, scale, form, or skill is remotely original. They’re all cliche and already told.

What an artist is trying to do for people is bring them closer to something, because of course art is about sharing. You wouldn’t be an artist unless you wanted to share an experience, a thought.

What an artist is trying to do for people is bring them closer to something, because of course art is about sharing. You wouldn’t be an artist unless you wanted to share an experience, a thought.

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