Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. 680
You can’t connect the dots looking forwards; you can connect them looking backwards. So you have to trust that the dots will somehow connect in your future 3.57K
It’s not the tools tha you have faith in -tools are just tools. They work,or they don’t work . It’s people you have faith in or not. Yeah, sure, I’m still optimistic I mean, I get pessimistic sometimes but not for long. 1.05K
We want to reinvent the phone. What’s the killer app? The killer app is making calls! It’s amazing how hard it is to make calls on most phones. We want to let you contacts like never before -sync your iPhone with your PC or mac. 1.8K
It’s not about the charisma and personality, it’s about results and products and those very bedrock things that are why people at Apple and outside of Apple are getting more excited about the company and what Apple stands for and what its potential is to contribute to the industry. 979
You know,my main reaction to this money thing is that it’s humorous, all the attention to it, because it’s hardly the most insightful or valuable thing that’s happened to me. 791
Our DNA is a conusmer company – for that individual customer who’s voting thumbs up or thumbs down. That’s who we think about. And we think that our job is to take care responsibility for the complete user experience. And if it’s not up to par, it’s our fault, plain and simply. 843
To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of discipline. 1.41K
This revolution, the information revoluiton, is a revolution of free energy as well, but of another kind: Free intellectual energy. It’s very crude today, yet our Macintosh computer takes less power than a 100-watt bulb to rubn it and it can be able to do ten or 20 years from now, or 50 years from now? 907
I think it’s brought the world a lot closer together, and will continue to do that. There are downsides to everything; there are unintended consequences to everything. The most corrosive piece of technology that. I’ve ever seen is called television-but then, again, television, at it’s best, is magnificent. 724
I’m sorry, it’s true. Having children really changes your view on these things. We’re born, we live for a brief instant, and we die. It’s been happening for a long time. Technology is not changing it much -if at all. 742
Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. Thae iMac is not just the or translucence or the shape of the shell. The essence of the iMac is to be the finest possible comsumer computer in which each element plays together. 2.43K
These technologies can make life easier, can let us touch people we might not otherwise. You may have a child with a birth defect and be able to get in touch with other parents and support groups, get medical information, the latest experimental drugs. These things can profoundly influence life. I’m not downplaying that. 841
And no, we don’t know where it will lead. We just know there’s something much bigger than any of us here. 744
Most people have no concept of how an automatic transmission works, yet they know how to drive a car. You don’t have t o study physics to undertstand the laws of motion to drive a car. You don’ have to understand any of this stuff to use Macintosh. 692
But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we’ve been thinking about a problem. 757
An ipod, a phone an internet mobile communicator… these are not three separate devices! And we are calling it iphone! Today Apple is going to reinvent the phone. And here it is. 2.57K
I’m optimist in the sense that I believe humans are noble and honorable, and some of them are really smart. I have a very optimistic view of individuals. 896