Everyone here has the sense that right now is one of those moments when we are influencing the future. 637
When you’re young, you look at television and think, there’s a conpiracy. The network has conspired to dumb us down. But when you get a little older, you realize that’s not true. Thet networks are in business to give people exactly what they want. 717
It’s hard to tell witht these Internet startups if they’re really interested in building companies or if they’re just interested in the money. I can tell you, though: If they don’t really wan to build a company, they won’t luck into it. That’s because it’s so hard that if you don’t have a passion you’ll give up. 608
What they want and then try to give that to them. By the time you get it built, they’ll want something new. 606
I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life. 1.45K
And it comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to make sure we don’tget on the wrong track or try to do to much. We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important. 1.81K
I have a great respect for incremental improvement, and I’ve done that sort of thing in my life, but I’ve always been attracted to the more revolutionary changes.I don’t know why. Because they’re harder. They’re much more stressful emotionally. And you usually go through a period where everybody tells you that you’ve completely failed. 814
Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper. It’s really how it works. 662
Bottom line is, I didn’t return to Apple to make a fortune. I’ve been very lucky in my life and alredy have one. When I was 25, my net worth was $100 million or so. I decided then that wasn’t going to let it ruin my life. There’s no way you could ever spend it all, and I don’t view wealth as something that validates my intelligence. 1.16K
bWhat they want and them try to give that to them. By the time you get it built they’ll want something new. 2.21K
A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have. 868
Technology is nothing. What’s important is that you have faith in people, that they’re basically good and smart, and if you give them tools, they’ll do wonderful things with them. 1.82K
As individuals, people are inherently good. I have somewhat more pressimistic view of peoplein groups. And I remain extremely concerned when I see what’s happening in our country, which is in many ways the luckiest place in the world. We don’t seem to be excited about making our country a better place for our kids. 610
Remebering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart. 913
When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it there, so you’re going to use a beautiful piece of wood on the back. 666
My favorite things in life don’t cost any money It’s really clear that the most precious resource we all have is time. 1.53K
